How green is Europe’s mindset?

In collaboration with the Vaillant Group we launched a campaign called ‘My Green IQ’ to find out how green Europe’s mindset really is. The Vaillant Group collected a large and complex amount of data about Europe’s behaviour and attitude concerning sustainability and drew several interesting conclusions. Einfach developed the campaign’s visual aspects and brought the subject and it’s data to life.

https://youtu.be/9AnXADK5uGI

What’s your Green IQ?

The campaign became more personal when we developed a Green IQ test, which can be used to find out how green your own mindset is. The outcome can be compared with all countries that were part of the study.

Average selftest conversion rate

34%

Average visiting time

7 minutes and 49 seconds

Average iQ score

105

Teaser videos

All highlights are shown in highly illustrated animations

Awards?

This project was nominated for the Digital Communication Awards and ended up second on both categories

Sounders Music

UX / UI